Keywords: Semantic Density with LSI and Google
What exactly is SemantiQ Density?
If you write content, will Google consider it over-optimized or keyword stuffed?
First of all, what does semantic mean? Semantic means: relating to meaning in language
or logic. "Semantics is the linguistic and philosophical study of meaning in language,
programming languages, formal logics, and semiotics. It is concerned with the relationship
between signifiers—like words, phrases, signs, and symbols—and what they stand for in
reality, their denotation." - Wikipedia
So you use certain keywords in your content and you want people to find your content. How are people writing good content (or copy) in 2020 with proper keyword density?
or logic. "Semantics is the linguistic and philosophical study of meaning in language,
programming languages, formal logics, and semiotics. It is concerned with the relationship
between signifiers—like words, phrases, signs, and symbols—and what they stand for in
reality, their denotation." - Wikipedia
So you use certain keywords in your content and you want people to find your content. How are people writing good content (or copy) in 2020 with proper keyword density?
Why use Google Docs with SEO suggestions while you compose your content?
Keyword density: how many times is the keyword, relative keywords and keyword phrases used within content divided by how many natural words are written to avoid keyword-stuffing and unnatural content.
What are LSI keywords? Latent semantic indexing (LSI) is the way search engines compile the results of (key) words searched online.
There are a lot of opinions on the exact percentage the keyword density (or SemantiQ Density) content should have. This is how many times your keyword is peppered through your content for the word count of that page or article. I have yet to find a perfect number but it seems that under 2% keyword density is popular. Right now I like my keyword or keywords not take up more than 2.1% of the page content. That number may seem a bit high to some people but so far it makes sense for me.
Here is a photo example of my current written material of 2,118 words, using Google Docs Add-ons GDoc SEO Assistant:
What are LSI keywords? Latent semantic indexing (LSI) is the way search engines compile the results of (key) words searched online.
There are a lot of opinions on the exact percentage the keyword density (or SemantiQ Density) content should have. This is how many times your keyword is peppered through your content for the word count of that page or article. I have yet to find a perfect number but it seems that under 2% keyword density is popular. Right now I like my keyword or keywords not take up more than 2.1% of the page content. That number may seem a bit high to some people but so far it makes sense for me.
Here is a photo example of my current written material of 2,118 words, using Google Docs Add-ons GDoc SEO Assistant:
You can see that my score is LOW so I have some improvement to make. If this happens to you and you are still stuck, you can research your topic or get basic definitions online to help. My score is currently only 76% so there is plenty of work to be done on my written content!
How and Why to Use Keywords
I searched SemantiQ Density this morning and found this fantastic article about LSI keywords, what they are and how to improve keyword density. When you are composing content for a web page, there are important tips to keep in mind...
TIPS:
- content that must make sense
- 1800 - 2100 word count or more (within reason) to be viewed as an on-topic authority
- flowing information with easy to read and understand words
- heading, subheading, related topics and questions
- determine your outline prior to starting
- specifically: only one h1 heading
- h2 and h3 subheadings with healthy keyword use peppered throughout
- what do you want to achieve with this content?
- search the web for other instances of your theme but DO NOT plagiarize
- ask questions then answer them
- perhaps invite your audience to comment or contact you with questions
- not stuffed with keywords - this is bad practice
- short paragraphs - break up your content
- decorate your keywords and related keywords - this is a GOOD thing!
- make your keyword(s) bold, italic, and underlined (but not too many words)
- use synonyms generously
- example: a synonym for house might be home or dwelling
- make sure your keyword isn't over-used but similar words are used comfortably
- use your imagination:
- if you wouldn't want to read the content, will anyone else?
- what makes your topic interesting to the audience or viewer?
- can you include a video or audio clip in your content?
- get a fresh perspective:
- ask someone to read your content back to you
- take notes
- be willing to improve
- don't take it too seriously when your content appears to get "bashed" by others
- genuine humility helps, so remember a willingness to take in ideas, comments or criticism
- run your content through Google Docs Add-ons GDoc SEO Assistant
- improve SemantiQ Density (perhaps at or around about 2% - 2.5%)
- use related keywords in title text and content
- outbound links
- if you are writing about a house, link to an outside site that is an authority
- authority - so this should be a legitimate, well-ranked site
- wiki page or .org .gov .edu site that will educate on the topic
- use different URLs for outbound links so your content is fresh & relevant
- inbound links
- link to your own site if the content is relative to your topic
- show a sincere interest in helping your audience and make yourself easy to contact
- update content regularly
- what is the newest information on your topic?
- are there any news items that pertain to your keywords?
- show a willingness to learn from the public
- ask for input on your content, if appropriate
- there is always something new to learn and everyone appreciates FRESH!
Why Do Keywords Matter?
When someone wants to find the content you are writing, they will search certain words or a phrase in order to get the exact desired result. This isn't a trick and there is no funny business going on. Just think about a search you have performed online recently; did you get the results you wanted when you entered a particular word or set of words?
"Choose to inform, entertain, ask, whichever way you want, but honestly represent your information and make it easy to read and easy to find."
I started writing very recently and I have tons to learn about keywords and using caution while writing so as not to over-optimize! When I personally search a term in an online search, I keep in mind the results I see and also the results I would like to see. Willingness to learn and take in more information from others while still writing what you know seems like a nice way to inform and stay informed online.
"2.02% keyword density works great for my writing."
TOOLS:
Summing Up
Let your mind soak up the facts: Learn what you can about decorated words, word count or page length, readability scores, page title length, anchored text, page rank, search-phrases, page description length and organic searchable quality content.
Page ranking is, of course, important and there are many other SEO (Search Engine Optimization) factors involved when you decide to contribute content to the worldwide web. If you learn something from the keyword tips above, hopefully you will succeed!
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